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Nudge: Improving Decisions About Health, Wealth and Happiness | 
 enlarge | Authors: Richard H Thaler, Cass R Sunstein
Publisher: Penguin
Category: Book
List Price: £9.99
Buy New: £3.65
You Save: ?6.34 (63%)
New (24) Used (11) from £2.43
Rating:  reviews
Sales Rank: 1616
Media: Paperback
Pages: 320
Shipping Weight (lbs): 0.5
Dimensions (in): 7.7 x 5 x 0.9
ISBN: 0141040017
EAN: 9780141040011
ASIN: 0141040017
Publication Date: March 5, 2009
Availability: Usually dispatched within 1-2 business days
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| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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| Also Available In:
| • | Audio Download - Nudge: Improving Decisions about Health, Wealth, and Happiness (Unabridged) | | • | Audio Download - Nudge: Improving Decisions About Health, Wealth, and Happiness (Unabridged) | | • | Paperback - Nudge | | • | Audio CD - Nudge: Improving Decisions about Health, Wealth, and Happiness (Your Coach in a Box) | | • | Paperback - Nudge: Improving Decisions about Health, Wealth, and Happiness | | • | Hardcover - Nudge: Improving Decisions About Health, Wealth, and Happiness | | • | Kindle Edition - Nudge: Improving Decisions About Health, Wealth, and Happiness: Improving Decisions About Health, Wealth and Happiness |
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| Editorial Reviews:
Product Description
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike.
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| Customer Reviews:
 Changed my outlook on life September 4, 2010
Claus Schiko
Blown away by this book.
To see real life scenarios like this, and with humour too. Because of this book, I have been "nudged".
A must have for everybody really
Freedom of choice comes with a gentle nudge September 2, 2010
Eleanor Stoneham (London UK)
Welcome to the fascinating world of "libertarian paternalism," our Automatic and Reflective Systems, choice architecture, and the principle of "nudging."
Basically most of us are fallible Humans: lazy or confused, or simply too busy, to make the right decisions in life without some help. Only a few of us are Econs, or the perfect economic man, using his capability to maximum benefit for himself and others.
Here is a description, often amusing, but always with a serious message, of how we can be influenced in our decision-making, with enormous implications for us all; of how small features in any situation can have massive effects on our behaviour, "nudging" us in good or bad ways, and how this phenomenon can be beneficially applied without compromising freedom of choice. The authors tackle smoking, obesity, saving for retirement, health care, climate change, even making suggestions for rethinking the institution of marriage (basically privatize it). They even invite our own ideas on suitable topics for future nudging treatment (see www.Nudges.org ). The authors really do deliver what they promise in the strapline: ways to improve our decisions about health, wealth and happiness. And whilst written with an American emphasis this is no less readable or relevant anywhere else.
The authors not only explain how both public and private policies can be improved, but show that these ideas can usefully cut across political divides, in our overly polarized society, and are relevant for anyone in any position of responsibility, of leadership or authority, for example in business, in church groups, in clubs, etc. and yes, even in families (how, I wonder, can I "nudge" my son to tidy his room?!). At governmental level these ideas, they explain, will make for better governance, and this significance is seemingly not lost on either David Cameron or Barack Obama.
The book concludes with a thoughtful chapter that tackles head on any objections we may have - fears of the "slippery slope," or the potential "bad" nudgers, for example; and how to avoid a "nudge" becoming a "shove" or even worse.
The second edition also has a chapter on the 2007/08 financial crisis. This explains with clarity and within the context of the book just why the crash happened, and how we may be able to avoid a repeat, but only, the authors stress, if we ensure we understand fully the human behaviour behind it.
One of the problems with the almost inevitable lag between researching an idea and the final publication of the book based on that idea is that in this increasingly fast moving world things can date very rapidly. But this is a very minor criticism and in no way detracts from the value of this book, with its advice which if not exactly timeless should certainly have a long and useful shelf life.
This is a book I would like to have written myself; I certainly wish I had known of it when it first came out in 2008. I can strongly recommend it as a good read for all thoughtful persons who would like to help create a better world for us all.
 An applaud for liberal paternalism August 4, 2010
Niklas Kari (Helsinki)
Nudge is a book about the concept of liberal paternalism. The basic idea is that rare and/or difficult choice situations should be made easier to people by disclosing relevant information and applying defaults and recommendations that are well-thought, i.e. to nudge people to make better decisions. Examples include retirement saving decisions and health insurance choices.
The authors, professors Thaler and Sunstein, make a strong case that it is not enough just to maximize the amount of alternatives. It also needs to be easy and practical to navigate the waters of abundant choices. I believe this is the type of insightful common sense idea that in a near future will be considered a self-evident policy principle widely adopted by political parties, policy makers and businesses.
Personally the only slightly negative aspect about the book, and the reason I gave only four stars, was that the examples were very US specific (which of course is only natural as the authors are from the states). Nevertheless, some of the policy suggestions raised in the book are very topical in my country, Finland, such as assuming by default consent for organ donations and for the biggest state church to relinquish its right to official marry people and rather just give a ceremonial blessing limited to opposite sex partners. Recommended reading for anyone who needs to think about how users make choices.
Useful and innovative July 19, 2010
Carlos F. Pardo V (London, UK)
I never really thought about this stuff before reading the book. It opens up a new category of thought and provides useful examples to illustrate everything.
Interesting ideas shared in a conversational fashion May 31, 2010
Maxwell (Swindon, UK)
The fact that the two authors are both distinguished scientists at first put me off this book. I suspected that it would be weighty and academic. I'm glad I perservered with the book though. The authors collect lots of evidence that human beings are rather flawed. We don't make very good decisions (e.g. we smoke, we overeat, we don't save enough money etc) but can be guided by 'nudges'. A clever and entertaining book.
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